LOCAPOUR IS

HUDSON-CHATHAM WINERY'S

NEW WORD FOR 2009

Locapour is a word describing someone who drinks wine from a local radius, whatever that self-imposed restriction is, in order to support local farming and economy. The word is based on the word locavore.

A locavore is someone who eats food grown or produced locally or within a certain radius such as 50, 100, or 150 miles. The locavore movement encourages consumers to buy from farmers’ markets or even to produce their own food, with the argument that fresh, local products are more nutritious and taste better. Locally grown food is an environmentally friendly means of obtaining food, since supermarkets that import their food use more fossil fuels and non-renewable resources.

"Locavore" was coined by Jessica Prentice from the San Francisco Bay Area on the occasion of World Environment Day 2005 to describe and promote the practice of eating a diet consisting of food harvested from within an area most commonly bound by a 100 mile radius. "Localvore" is sometimes also used.

The New Oxford American Dictionary chose locavore, a person who seeks out locally produced food, as its word of the year 2007.[6] The local foods movement is gaining momentum as people discover that the best-tasting and most sustainable choices are foods that are fresh, seasonal, and grown close to home. Some locavores draw inspiration from the The 100-Mile Diet or from advocates of local eating like Barbara Kingsolver whose book Animal, Vegetable, Miracle chronicles her family's attempts to eat locally. Others just follow their taste buds to farmers' markets, community supported agriculture programs, and community gardens.

"[The] Locapour trend seems to be accelerating despite the country’s economic woes and dismal outlook, according to a recent report from The Nielsen Company which tracks alcohol beverage sales nationally," saysJim Tresize of the New York Wine and Grape Foundation. "There are several reasons for optimism: Despite the troubling economy, U.S. consumers are generally reluctant to cut back on beer, spirits, and especially wine, making it somewhat recession-resistant compared with other products. American wines have become more price-competitive because of recent changes in currency exchange rates, forcing importers to raise their prices. In tough economic times, Americans are psychologically more inclined to support local and U.S. products, and domestic wines are now growing more rapidly than imports. Wines from outside of California have also been gaining market share, reflecting the locapour trend. Unless the economy really tanks in the next few weeks, it is likely that consumers will consider wine an affordable indulgence for the holidays."

No matter the economic disaster ahead of us, and it seems we get bombarded with our own impending doom daily, locapour is my our word for the year 2009.

POUR LOCAL!